14 Ways to Make Visitors Fall in Love with your Website

 

 

So you have made a fabulous website, and you’re getting pretty good traffic; but are they staying on? Are the visitors getting converted into buyers?

You must have heard the term ‘bounce rate’; if you don’t already know what it means, it’s a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a ‘low’ rate is good! It means that our visitors are spending more time on your site, exploring and engaging with it. A high bounce rate means people do not really like your website.

It’s not uncommon to have a high bounce rate. Some of it could be because they landed on it by mistake, or because you don’t have the product/service they are looking for, and there’s nothing you can do to stop those visitors from leaving. However, if they are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s look at these tactics:

1.Your site design must be attractive to your target audience:

 

2.Highlight your brand personality:

Make sure that the personality of your brand shines through in every element on your site – not just the font and color theme or the home page; the content on every single page must reflect your brand personality. An uncluttered or simple design doesn’t mean that your site must be boring! Your website must convey the message of your business through images, fonts, colors and the text you use on the site, whether you’re happening, laidback, fun or serious.

3.Empathize:

Talk more about your customers and their problems – and then tell them how your products or services can help solve their pain points and improve their lives, rather than keep talking about your business. Everyone loves to feel they are important and that they matter – and your visitors will love you for thinking about solving their problems. Headlines, images, copy, subtitles – everything should focus on this particular aspect.

4.Your content should be relevant and interesting:

The content on each page must match the user’s objective; that is, it should describe and match the purpose the visitor has arrived on a particular page. The content on each page must be unique and offer focused unique content. Offering valuable information for free, in the form of blogs, ebooks, white papers, resource pages etc. is also a great way to delight your visitors.

5.Structure your Text:

6.Ensure easy Navigation:

This may sound like a no-brainer, but you’d be surprised to learn that many companies fail to incorporate this element in their website! Navigation needs to be simple and intuitive, allowing for users to find just what they want in a couple of seconds. They should not have to go through several pages; rather, they should be able to get where they want with just a click or two – like the checkout page, blog, news, contact information – these should be accessible to the visitor regardless of what page they are on.

7.Increase website Load Speed:

8.Ensure Responsiveness:

With more and more people browsing and shopping on the go, you MUST ensure that your site is responsive; provide the same browsing experience on mobile devices as on a desktop or laptop. Include finger friendly navigation, buttons, easily readable fonts and so on.

9.Confirm your Credibility:

Ensure that customer reviews, your contact information, social media buttons, and affiliations with trusted sites (like Trip advisor or Google Reviews) is displayed prominently – preferably at the top right-hand corner as well as in the footer. This helps build trust and make you look credible in their eyes. Visitors will be reassured and are more likely to interact further and purchase from a company they can trust.

10.Have a social media presence:

11.Redesign when required:

You may feel that you have the perfect website, but you need to review it every few years – depending on the type of industry you are in. You may need to revamp your website to reflect current trends and customer preferences; your ideal customer profile is likely to undergo a change every few years. If you don’t refresh your website, you could end up losing customers.

12.Professional Logo:

Your logo is your professional salesperson. It reflects your business vision; often, people identify brands from the logos; the most famous logos being Mercedes-Benz, Apple, McDonald’s, Nike, Citibank, Pizza Hut, Chanel – to name just a handful. Having a professional logo also helps inspire trust and makes your brand easily identifiable. It gives the impression to customers that you mean business, and are not a fly-by-night operator.

13.Personalize their Experience:

Everyone loves to think they are special; so go with it! Offer deals, discounts, vouchers, and so on – of course, in exchange for say, their contact info – give access to premium newsletters … you can come up with many different ways to do this. Give them an option to sign up, if possible, and display content based on their past browsing history and preferences, and they will love you for it!

14.Keep them coming back:

So you can see that you need to revamp your website so that it is visually appealing to your target audience, provide valuable and relevant content in easily digestible bits, provide quick and intuitive navigation, showcase your credibility, think from the perspective of your customer, and personalize their engagement experience.

No Comments

Leave a Comment